Passion. It's what drives you to win games. And it's what inspires BRG Sports to make the gear to get you the win, safely.
Athletes and enthusiasts trust our products to strike a balance between protection and performance. For more than 80 years, this responsibility has spurred our employees to discover new ways to help customers perform their best in football, power and snow sports.



It's no coincidence that Bell is both the first name in speed and the first name in helmets. Born in the 1950s California hot rod and racing scene, Bell founder Roy Richter built an entire industry anticipating the unmet needs of those with a speed-hungry disposition. People wanted to drive fast – he corralled all the go-fast parts he could find into the world's first speed shop.

They wanted to race – he built them race cars. And when the need-for-speed started to reveal some grim realities, Roy did something about that too, and Bell Helmets was born. Roy Richter spent his life removing the limit of what was possible – and his unlimited spirit has been Bell's guiding light for nearly 60 years, earning the admiration, trust and loyalty of generations of champions. Throughout those years nearly every advance on the list of helmet "firsts" were built under Bell's auspices including the first protective auto racing helmet and the first full-face motorcycle helmet. Whether for auto racing, motorcycling or bicycling, Bell is synonymous with instilling confidence and enabling awesomeness. Established 1954, proven ever since. To learn more, visit our website.


For over 80 years, Riddell has been the premier designer and developer of helmet technology. Football is our passion. It’s our core. As the game of football evolves, so are the performance and protection needs of its players. Riddell continues to deliver innovative protective equipment that helps today’s athlete perform at the highest level.

Riddell founded the company in 1929, his mission was simple—make sports equipment safer, better and easier to use. The company first revolutionized the protective sports equipment landscape by introducing screw-on, removable cleats.

In 1939, Riddell invented the plastic web-suspension helmet, which protected millions of soldiers in World War II and then became America’s most popular football helmet. Product innovation is still at the heart of everything Riddell does. Today, engineers and designers work together to create equipment that rivals Riddell’s legendary history. From embedded impact sensors in helmets that monitor and record head impacts during on-field play to shoulder pads that give responders easy access to players in emergencies, Riddell continues to break new ground in sports equipment by combining visionary ideas with advanced materials and technology. For more information on Riddell, visit our website.


Giro, based in Scotts Valley, CA, is a worldwide leader in high-performance protective gear and accessories for action sports and active lifestyles. Our mission is to create products on the leading edge of inspired design that look, fit and feel like a part of you, and allow you to be at your best. It all started in 1985, when industrial designer and rider Jim Gentes had a big idea.

To this day, everything we do at Giro is designed to enhance the connection between riders and the Ride. We do this because we believe that riding is one of the best parts of living. Whether you ride on snow or dirt, on pavement or rock-strewn trail, across town or out of bounds; the Ride is a way to cut loose and experience the power of freedom. Giro exists to serve that feeling, and to share it with more people.

For more information, check out our website.


In 1975, Jim Blackburn set out to design cycling products worthy of his name. Using his own exacting standards as a guide, these products had to be stronger, lighter, more innovative and more reliable than anything else on the market. When his first bags and racks were released, Blackburn set a precedent for exceeding cyclist expectations – a tradition that lives on in everything we make today.

From a tiny garage nestled between the beaches of Santa Cruz and the pioneering spirit of Silicon Valley, Jim and some close friends shaped that idea into an innovation and a company that enabled riders to break free of conventional thinking. For more information, check out our website.


At C-Preme we strive to create products that are smarter, more innovative and safer. Products that appeal not only to your children but to your sense of design. We make products that inspire your children’s imagination and keep them safe and having fun. That’s our ultimate goal in everything we do. We create products that are original and transformational. Our team continues to bring design to life, introducing exciting, innovative essentials for the coolest kids in the world.

Now Part of the BRG Sports Family C-Preme is the newest addition to a global family of sports brands committed to safety and innovation. BRG Sports is a leading designer, developer and marketer of branded sports equipment, protective products and related accessories.