BRG believes sports can play a positive role in the lives of children and that being a good corporate citizen improves the lives of kids in the communities where it does business. Putting this belief into action, BRG partners with Good Sports to provide athletic equipment, apparel and footwear to disadvantaged youth nationwide. Equipment donations help struggling sports programs get one step closer to outfitting their players and improving the health and self-esteem of children across the country. The company’s brands also work with non-profit partners to help promote causes close to the hearts and minds of its athletes including Safe Kids, International Mountain Biking Association, and USA Football.

Community Involvement


    BRG Sports sponsors trail building across the U.S., helping to construct trails that will be used by hikers, bikers and equestrians to support our communities and encourage healthy outdoor recreation. Working closely with expert trail builders, company employees join community projects, raking and moving organic materials and opening up new areas for hikers and bikers.


    Riddell works closely with USA Football, the sport’s national governing body in the United States, as its official football helmet and protective equipment partner. The relationship, which began six years ago, includes participation in the Protection Tour, a multi-stop tour across the country where youth football players and their parents learn tackling fundamentals and techniques, proper helmet fitting, and concussion awareness signs and symptoms. The annual tour reaches thousands of athletes, and will continue in 2015 with six events planned at NFL and college facilities nationwide.

Community Partnerships

  • Good Sports

    Good Sports, a national non-profit, and Riddell Sports, the leader in football helmet technology and innovation, bring smiles to thousands of kids across the country with donations of new football helmets and protective equipment.

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  • Safe Kids, USA

    Bell Sports works with Safe Kids Worldwide, the National Center for Safe Routes to School and the National Highway Traffic Safety Administration to raise awareness about bicycling and walking safety on National Bike to School Day

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  • OIWC & CEO Pledge

    We support the OIWC and its CEO Pledge, as we seek to attract a skilled workforce that reflects the demographics of current / future outdoor enthusiasts. Together, we are building a company and industry where great ideas, born from a diversity of experiences, thrive.

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