BRG Sports is a leading designer, developer and marketer of sports equipment and accessories that enhance athletic performance and protection. With Bell, Riddell, Giro and Blackburn, the company's brand portfolio sets the standard for innovation and excellence in football as well as snow, action and power sports. The company has grown over the years through a selective acquisition of other technology-based sporting goods companies, bringing on Riddell in 2003; Bell and Giro in 2004.

For more than 80 years, sports enthusiasts at all levels have selected BRG products for their innovative designs and advanced materials. The company's brands boast a number of "firsts," including the first football helmet to achieve the highest protective 5-STAR rating by Virginia Tech University and first protective auto racing helmets.

The company is headquartered in Scotts Valley, California and has 32 locations in the U.S., Canada, Mexico, Europe & Asia.

Product Recognition

  • Giro Reverb

    Giro's Reverb helmet has evolved the look of urban cycling and is gaining a reputation as the go-to helmet for urban riders. This year it is featured in Oprah's Favorite Things 2012.

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  • Riddell 360

    Two Riddell helmets received the highest possible 5-STAR ranking from the Virginia Tech Helmet Ratings. Riddell Revolution Speed enjoyed the distinction as 2011's only 5-STAR rated helmet and was joined by Riddell 360 in 2012.

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Community Partnerships

  • Good Sports

    Good Sports, a national non-profit, and Riddell Sports, the leader in football helmet technology and innovation, bring smiles to thousands of kids across the country with donations of new football helmets and protective equipment.

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  • Safe Kids, USA

    Bell Sports works with Safe Kids Worldwide, the National Center for Safe Routes to School and the National Highway Traffic Safety Administration to raise awareness about bicycling and walking safety on National Bike to School Day

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  • People for Bikes

    People for Bikes, a coalition of bicycling suppliers and retailers, and charitable foundation, our Action Sports division works together with this organization to provide financial support and leadership resources to this important industry non-profit.

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Worldwide Locations