LIVING OUR PASSION
At our core we are sports enthusiasts who see work as a lifestyle and together discover new ways to meet the needs of athletes.
Focused on performance and protection
We leverage design and engineering expertise across all our brands to redefine what’s possible.
Product is our DNA
Athletes and enthusiasts trust our products to get them the win, safely.
Driven to change the game
Our brands have a history of industry “firsts” including a 5-STAR rated football helmet by Virginia Tech, the first aluminum baseball bat and the first protective cycling and auto racing helmets.
Market-leading portfolio of sports brands.
2011 sales of approximately $835 million.
Headquartered in Scotts Valley, CA. 32 offices worldwide.
More than 3,000 employees worldwide.
In The News
BRG Press Releases
Riddell Press Releases
BELL Sports Press Releases
Giro Press Releases
C-Preme Press Releases